What is Mobile Software Management

Mobile Software Management encompasses a set of technologies and business processes that enable the management of software assets in mobile devices throughout their lifecycle.

As the pioneer of Mobile Software Management (MSM), Red Bend Software offers the industry’s leading software products for managing mobile software over the air. Together, Red Bend’s innovative and award-winning products create an end-to-end solution for independent, centralized and consistent control over managing all types of software and applications on any device, any platform, anytime.

Red Bend offers the only holistic solution for gathering information from the device, analyzing that data, using it to formulate decisions and then performing management actions on the device.

Inform

Description: On-device client software collects data from the device including software inventory, usage analytics, device configuration and settings, and network and device diagnostics.
Real-World Example: vDirect Mobile® takes an inventory of what software and applications consumers have installed and are using on their mobile phones. vDirect Mobile® Device Management Client transmits that data over the air using OMA DM standards.

Analyze

Description: Back-end system processes, collates and presents data for analysis.
Real-World Example: Red Bend Software Management Center shows what percentage of consumers have not yet downloaded the new music application that was launched two months ago. Analysis shows that most consumers are missing a key piece of middleware that is essential for the music application to run. Deployment estimation tool shows how many devices can be updated over the air, and how much bandwidth will be required for the full operation.

Decide

Description: Real-time view of the installed base enables informed decisions to achieve maximum success.
Real-World Example: Service provider decides to offer a software update to bring the targeted devices up to the same baseline.

Perform

Description: On-device client software carries out those management decisions such as updating firmware over the air, installing or removing applications and changing device or network configuration.
Real-World Example: A software update is deployed to those consumers with the missing middleware and the music application in a single update package, so that the service provider can widen its addressable market for the music application. The software update package is sent over the air to the vDirect Mobile device management client. vRapid Mobile FOTA software performs the software update quickly, efficiently and reliably.